Google plans to start out producing its personal movies and tv reveals through a “manufacturing initiative” known as 100 Zeros, Business Insider reports. The corporate is working with Vary Media Companions, a expertise administration and manufacturing firm, to determine initiatives that enchantment to youthful audiences and will “promote a constructive view of [Google’s] merchandise.”
In addition to the apparent alternative for product placement, the bigger objective of the initiative is to fund initiatives which have a constructive view of know-how, and to get the inventive business enthusiastic about utilizing Google’s merchandise. Immersive View, Google’s 3D aerial scans featured in Google Maps, might be a instrument it pushes, Enterprise Insider writes. Veo 2, Google’s AI video mannequin, looks as if a pure candidate, too. Whichever manner the corporate goes, 100 Zeros already has a film underneath its belt: The initiative reportedly helped pay for the advertising and marketing for the indie horror film Cuckoo.
When Engadget reached out to Google for remark, the corporate shared the X post beneath, confirming that 100 Zeros is not a studio, however was created to assist filmmakers incorporate XR and AI into their productions:
This isn’t a brand new studio, it’s an initiative pushed by our Platforms & Units crew which incorporates Android. We’re working with Vary to help the inventive group in integrating cutting-edge applied sciences and platforms, like XR and AI, into their filmmaking.
— Information from Google (@NewsFromGoogle) May 5, 2025
Google has some expertise within the leisure business by its defunct YouTube Red Originals program. When YouTube first launched YouTube Pink, the subscription service now known as YouTube Premium, it did so alongside a slate of authentic content material that includes notable YouTube expertise. This system produced quite a few reveals and movies, together with standard collection that discovered houses on other streaming services, like Cobra Kai, however by no means turned a real competitor to Netflix.
100 Zeros does not sound like one other YouTube Pink, and as a substitute, a extra conventional play to make authentic content material and promote it to different distributors — simply with a doubtlessly Google-y taste.
Replace, Might 5, 3:30PM ET: This text was up to date with a social publish from Google confirming the existence of its new manufacturing initiative.
This text initially appeared on Engadget at https://www.engadget.com/leisure/tv-movies/google-is-reportedly-getting-back-into-film-and-tv-with-a-tech-friendly-production-initiative-185138762.html?src=rss
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