Cheaper YouTube Premium possibility could possibly be introduced quickly

Abstract

Google could possibly be about to formally launch YouTube Premium Lite, a less expensive model of YouTube Premium, within the US, Australia, Germany, and Thailand.
The earlier iteration of YouTube Premium Lite in Europe acquired scrapped in 2023, however the brand new model might supply restricted adverts for customers.
There isn’t any phrase on what the worth of YouTube Premium Lite will probably be within the US and when precisely it should launch.

Google is reportedly gearing as much as launch YouTube Premium Lite within the US quickly.

Premium Lite is a cheaper version of YouTube’s Premium subscription mannequin. In line with Bloomberg, the service will launch initially within the US, Australia, Germany, and Thailand and “goal viewers who primarily need to watch applications apart from music movies.”

YouTube Premium at the moment prices $14 per 30 days within the US and permits customers to observe movies on the platform with out adverts, together with different options like YouTube Music and the choice to obtain movies for offline viewing. There isn’t any phrase on what the worth of Premium Lite within the US will probably be but.

YouTube Premium

What’s included?: YouTube and YouTube Music add-free and within the background
Worth: $14 a month
Reside TV: No

Associated

I created my own free streaming service and now I can watch anything I want

Watch what you need, if you need, with out licensing getting in the best way.

The historical past of YouTube Premium Lite

Google started testing a brand new model of the subscription final yr

Google first started testing YouTube Premium Lite in choose European international locations in 2021. On the time, it price €6.99 per 30 days (about $7) and supplied ad-free viewing. Nonetheless, it did not supply extra options like offline downloads, background playback, or YouTube Music. In 2023, YouTube introduced it will not supply the subscription mannequin.

In October 2024, YouTube started testing a new version of Premium Lite, which has restricted adverts. In Australia, the service reportedly prices 9 AUD a month (about $6 USD). In an announcement to Bloomberg, YouTube stated it hopes to roll out this new model of Premium Lite to extra international locations quickly.

“As a part of our dedication to offer our customers with extra selection and adaptability, we have been testing a brand new YouTube Premium providing with most movies ad-free in a number of of our markets,” a spokesperson for YouTube informed Bloomberg. “We’re hoping to increase this providing to much more customers sooner or later with our companions’ help.”

Relying on the perks, YouTube Premium Lite could also be value it, particularly if it supplies principally ad-free viewing. It has been reported that there would possibly nonetheless be adverts on music movies, but it surely could possibly be value contemplating if there aren’t any adverts on different kinds of movies. As somebody who has been subscribed to YouTube Premium for almost two years and may’t dwell with out it now, I am curious to see what Premium Lite will probably be like within the US.