Abstract
- Not too long ago, Spotify uploaded a full-length live performance video stream onto its platform.
- Spotify is understood primarily for music streaming, however the firm has expanded its scope lately.
- I watched The Weeknd carry out on stage via Spotify — this is what it is like utilizing the service for long-form video consumption, and what it means for the way forward for the corporate.
Again in December, music streaming firm Spotify hosted its first-ever Billions Membership Stay Present, which featured Canadian pop and R&B singer The Weeknd as its performing act.
The Weeknd was chosen because the performing act for the occasion, owing to the truth that he has garnered probably the most songs in Spotify’s Billions Membership of any musical artist up to now, at 25 tracks.
Spotify’s The Billions Club is an unique playlist of songs which have achieved the coveted milestone of a couple of billion lifetime streams on the platform. The Weeknd’s record of billion-plus hits contains well-known singles like Starboy, Blinding Lights, I Really feel it Coming, and Cannot Really feel My Face.
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The reside occasion, which was roughly 48 minutes in size, came about on the Barker Hangar in Santa Monica, California, with an in-person viewers of near 2,000 listeners.
“This 45+ minute video expertise premieres solely on Spotify, a reward for the followers who made him a streaming legend. This isn’t only a live performance, it’s a celebration of a historic second in music,” says Marc Hazan, Vice President of Partnerships and Advertising at Spotify.

Spotify
Spotify is a well-liked audio streaming platform that gives music, audiobooks, and podcasts. It may be used on cellular and on desktop, permitting you to take heed to music in a ton of various locations. You may even obtain music to your smartwatch.
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I streamed The Weeknd’s BIllions Membership live performance to take a look at Spotify’s playback prowess
General, the video playback expertise was a optimistic one
I went forward and watched everything of the Billions Membership Stay with The Weeknd: A Live performance Movie through Spotify — the corporate uploaded the video solely onto its streaming platform upon conclusion of the reside occasion.
My largest takeaway was the relative smoothness of the complete expertise — Spotify is primarily an audio streaming service, and so I used to be considerably involved whether or not the video participant would battle to play again a full-length live performance with out buffering, stuttering or different widespread points. Fortunately, this wasn’t the case, and I had a simple playback expertise from begin to end.
My largest takeaway was the relative smoothness of the complete expertise.
The addition of chapters — fast hyperlinks to numerous music performances inside the live performance — is a pleasant contact. I am a giant fan of any and all options that enable for straightforward navigation all through lengthier movies.
The desktop video participant interface itself, nonetheless, is pretty naked bones: it supplies a quantity slider, a play/pause button, skip ahead and backwards buttons, a mini participant, and a fundamental playback progress bar.
The one hitch I encountered was with the video pace toggle, which was unresponsive and did not enable me to pick out 1.5x or another setting. Switching over to the iOS Spotify app mounted this downside for me. The cellular expertise additionally introduced some further choices into the combo: a sleep timer, in addition to a shortcut to forged the stream onto one other system.
In comparison with extra dominant and entrenched video streamers like Netflix and YouTube, Spotify’s interface is pretty fundamental.
In comparison with extra dominant and entrenched video streamers like Netflix and YouTube, Spotify’s interface is pretty fundamental. It lacks a devoted closed captions/subtitles choice, and there is not any choice to manually modify the decision to suite your preferences. These would all be wonderful high quality of life additions that I would like to see added over time.

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In recent times, Spotify has elevated the scope of its service
The corporate clearly needs to be seen as extra than simply an audio streaming platform
Spotify / Pocket-lint
Spotify was based as a music streaming service, with the corporate enjoying a key function in pioneering the recurring payment-based enterprise mannequin of music consumption.
Right now, nearly all of us entry our music through web streaming platforms, whether or not it’s huge tech options like , Amazon Music, or YouTube Music, or smaller gamers like Tidal or Pandora.
It is turn out to be clear lately, nonetheless, that Spotify is craving for an enlargement in total scope. The corporate has introduced each ebooks and podcasts into the fold, spending huge bucks on the latter type of media to safe the streaming rights for figures like Joe Rogan.
It is turn out to be clear lately, nonetheless, that Spotify is craving for an enlargement in total scope.
The addition of video content material within the type of live performance performances — as is the case with the Billions Membership Stay with The Weeknd — is a logical subsequent step for the streamer if there ever was one.
I am reasonably interested by what lies forward for Spotify in its medium to long-term future. There was some preliminary push again when the corporate took goal on the podcasting scene, significantly by incorporating video podcasts into the app, with detractors feeling that it bloated the platform and made for a extra complicated person interface.
If Spotify can safe the rights to some huge identify characteristic movies and TV exhibits, I can envision a future wherein the corporate takes on Netflix and different video streamers. That being stated, I consider the important thing to Spotify’s success within the video scene would come all the way down to unique programming and in-house IP.
I consider the important thing to Spotify’s success within the video scene would come all the way down to unique programming.
Clearly, the power to stream video is not an issue for Spotify from a technical standpoint. If the corporate performs its playing cards proper, it’d simply be capable to enhance the dimensions and scope of its content material operation.

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